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How to use 3 min videos to better manage your remote team
Blog by
Andy Tryba
Congratulations. You’ve managed to (sorta) figure out this remote work thing. Your team is working from home, Zoom appears to be working and your company did not go down in flames.
But unfortunately – now you’re stuck in Zoom meeting hell. You’ve replaced your physical workspace for a non-stop video conference. Brutal.
It doesn’t have to be this way.
What is ‘asynchronous’ work?
You’ve seen the term before but largely ignored it. Why would you work differently – just because you’re not in the office?
Because of your Zoom hell – that’s why.
A key part of leveraging remote work is to enable folks to work on their own time. Their own schedules, their own locations, their own time zones. If you don’t do that – you force everyone to jump on unproductive Zooms together (and at odd times).
Instead – you need to adopt a culture where work can actually occur without you. Async.
How?
The standard method to get to async is long-form written documents. These written documents serve as the base – then others add to it, comment, etc. This document then provides the framework that leads to a set of actions the team delivers.
Though the long-form document has its place in async – sometimes you need a richer medium. And if a picture is worth a thousand words – a video is worth a million.
With a quick video – you can better communicate verbal (and non-verbal) cues that are lacking from written documents. If done right – they are easy and highly effective.
We use quick async videos in a variety of ways. Sometimes they are from the managers to update their team on initiatives or overall priorities for the week, or sometimes they are from individuals to their managers for quick weekly goal updates, and sometimes they are between teammates to provide quick progress updates or ask questions.
In all scenarios – the videos are rich in content and help enhance teamwork within the organization. And unlike written docs – videos enhance the company culture by adding personalization and a ‘feeling’ of working closely together despite the miles of separation.
But to ensure you don’t swap your Zoom hell for video watching hell – here are 5 tips to do them right.
5 tips for better async video:
1. Use a simple recording app
Back in the day – recording and sharing videos was a huge pain. Often times you’d record on 1 device, transfer the file, encode it then attempt to send a huge file to someone.
But nowadays – there are a variety of great software providers that have made this super simple. My favorites are CleanShot, JumpShare, Loom and Microsoft Stream for Teams users.
All of these offer simple ways to hit 1 button, record and send.
2. Never longer than 3 minutes
If you think opening up your inbox in the morning and seeing 1000 new emails is brutal – try opening up a video and seeing that you’re being asked to watch 20 mins of a boring monologue. Literally – paint drying.
Despite the temptation to go longer – never EVER record these update videos for longer than 3 minutes. If you need more time than that – either breakup the video into multiple topics or simply provide the key points in the video and send additional written information.
Same deal with all the videos you get from your team. 3 mins max and enforce it.
3. Record once
Most people hate hearing & seeing themselves on video. So they continue to re-record the video over and over and over and over and over and over and over and over.
Don’t do that. 1 take only. Ship your MVP (minimally viable product).
Remember that this is an internal video and probably only watched once. So don’t waste a ton of time recording it.
Only exception to this rule is if you violate the 3 min rule. Then take a second take to shorten it.
4. Show your screen & your face
Most recording software has 3 choices – record the screen, record webcam, record both screen and webcam. Pick the ‘both’ option.
If you only record the screen – your audience misses your non-verbal cues and the video lacks personality. If you only record the webcam – your audience lacks valuable visual information. Additionally, your audience ‘fatigues’ at staring at you for the entire 3 min monologue. Since the typical 2 person live conversation averages 2 mins per person per turn, your audience expects to ‘speak’ and the video gets annoying (just like a person who talks too much in person).
When you record the screen as primary (larger) and the webcam as secondary (smaller) – this ends up as the right balance. The video has content to read while listening to you – but still shows your facial gestures and non-verbal cues.
5. Send the link – not the file
Unfortunately, after recording these 3 min videos, they end up as huge files. Sending this file over email is typically rejected by your mail server and is a poor practice.
Cloud to the rescue.
Recording software companies have solved the large file problem by automatically uploading the video to their cloud storage then creating sharable links. Simply send that link to your team. They click on it and watch from any device.
Some recording apps (like Jumpshare and Loom) are native SaaS apps – and automatically display the video in their cloud interface. These work great also. You end up creating a personal YouTube-like channel of your videos and can measure views, length of viewer watch time, etc. And if you no longer want the video available – you can simply unshare it.
Conclusion
Managing remote teams is hard. You have to rethink the way you manage or you end up in Zoom hell. Bringing in asynchronous work is the key – and quick videos are an important tool for you and your team to master.
For additional information on how to record great videos – see these pieces:
How a stack of books can make your video conferencing 10x better
Blog by
Andy Tryba
Andy is a technology optimist and the co-founder & CEO of Ionic Partners. Formerly - he was the founder & CEO of Think3, Founder & CEO of Crossover, co-founder & CEO of RideAustin and the CEO of a variety of technology companies including Engine Yard, DNN Corp, Kayako, Bizness Apps, FogBugz, School Loop, Agemni, SLI Systems, and Sococo. Andy runs all of his companies with 100% remote talent – across all functions.
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