recurring revenue
retention rates
B2B software & data
customer base
structure agnostic
recurring revenue
retention rates
B2B software & data
customer base
structure agnostic
recurring revenue
retention rates
B2B software & data
customer base
structure agnostic
recurring revenue
retention rates
B2B software & data
customer base
structure agnostic
recurring revenue
retention rates
B2B software & data
customer base
structure agnostic
How do you know if
your company is in the 2nd Chasm?
Low single digits
Revenues grew to $5-$20M/yr but have been flat or low single digits for the past 2-3 years
Slow materialize customers
Retention rates are 85% with current customers – but new customers are slow to materialize
Flat Revenue
Pivoted several times with no material change in revenue
