Welcome to Ionic Partners

Building bridges across the 2nd Chasm

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Moore’s theory is incomplete

Geoffrey Moore’s book ‘Crossing the Chasm’ effectively describes the initial stages of entrepreneurship and the challenges to move from early adopters to early majority.

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But what happens, after that?

The Technology Adoption Curve actually flattens as you exit the early majority.

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And moves to zero

The Technology Adoption Curve actually flattens as you exit the early majority.

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This is what we call the 2nd Chasm

The Technology Adoption Curve actually flattens as you exit the early majority.

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As entrepreneurs fall into the 2nd Chasm

Their choices have traditionally been:

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As entrepreneurs fall into the 2nd Chasm

Their choices have traditionally been:

Is there another option?
What if you could create a horizontal platform
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Is there another option?
What if you could create a horizontal platform
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Is there another option?
What if you could create a horizontal platform
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Is there another option?
What if you could create a horizontal platform
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Are you a 2nd Chasm Company

If so - join our platform

Contact Us
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