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Welcome to Ionic Partners Building bridges across the 2nd Chasm
1ST Chasm Focus About Us Contact Blog
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Moore’s theory is
incomplete
Geoffrey Moore’s book ‘Crossing the
Chasm’ effectively describes the initial
stages of entrepreneurship and the
challenges to move from early adopters
to early majority.
Innovators Early adopters Early majority Innovators Early
adopters
Early Majority 1ST
Chasm
Abous Us Focus Blog
Contact
Early majority The Technology Adoption Curve actually flattens as you exit the early majority. But what happens,
after that?
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About Us Focus Contact Blog
And moves to zero Scroll
A space many mature successful companies fall into This is what we call
the
2nd Chasm
2ND Chasm About Us Focus Contact Blog
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Early majority Late majority Laggards Innovators Late
Majority
Laggards
Slide 01 Accept the decline
in business
As entrepreneurs
fall into the
2nd Chasm Their choices have traditionally been:     As entrepreneurs
fall into the
Focus About Us Contact Blog
Scroll
Slide Pivoting until they find a new
market & customer base
02 Spend massive money
As entrepreneurs
fall into the
2nd Chasm Their choices have traditionally been:     As entrepreneurs
fall into the
Focus About Us Contact Blog
Scroll
Slide Is there another option? What if you could create
a horizontal platform?
01 By merging together similar
2nd Chasm companies
To Scale
Focus About Us Contact Blog
Scroll
Slide Is there another option? What if you could create
a horizontal platform?
02 Exponentially more innovation with modern, scalable products To Unleash Focus About Us Contact Blog
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Slide Is there another option? What if you could create
a horizontal platform?
03 Leveraging skills from leaders with decades of experience To Build Focus About Us Contact Blog
Scroll
Slide Is there another option? What if you could create
a horizontal platform?
04 Bringing together experts
from around the world
To Take Global
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Overview
Slide Focus About Us Contact Blog
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in t Copyright © 2022 Ionicpartners - All Rights Reserved. Are you a 2nd
Chasm Company?
Contact us If so – join our platform
2ND CHASM

Welcome to Ionic Partners Building bridges across the 2nd Chasm 1ST Chasm Moore’s theory is
incomplete
Geoffrey Moore’s book ‘Crossing the
Chasm’ effectively describes the initial
stages of entrepreneurship and the
challenges to move from early adopters
to early majority.
Innovators Early adopters Early majority Innovators Early
adopters
Early Majority 1ST
Chasm
Early majority The Technology Adoption Curve actually flattens as you exit the early majority. But what happens,
after that?
And moves to zero A space many mature successful companies fall into This is what we call
the
2nd Chasm
2ND Chasm Early majority Late majority Laggards Innovators Late
Majority
Laggards
Slide 01 Accept the decline
in business
As entrepreneurs
fall into the
2nd Chasm Their choices have traditionally been:     As entrepreneurs
fall into the
Slide Pivoting until they find a new
market & customer base
02 Spend massive money
As entrepreneurs
fall into the
2nd Chasm Their choices have traditionally been:     As entrepreneurs
fall into the
Slide Is there another option? What if you could create
a horizontal platform?
01 By merging together similar
2nd Chasm companies
To Scale
Slide Is there another option? What if you could create
a horizontal platform?
02 Exponentially more innovation with modern, scalable products To Unleash
Slide Is there another option? What if you could create
a horizontal platform?
03 Leveraging skills from leaders with decades of experience To Build
Slide Is there another option? What if you could create
a horizontal platform?
04 Bringing together experts
from around the world
To Take Global
Slide 500 W 5th St, Suite 1010 Austin, TX 78701 - Copyright © 2020 Ionicpartners - All Rights Reserved. Are you a 2nd
Chasm Company?
Contact us If so – join our platform
2ND CHASM