Welcome to Ionic Partners
Building bridges across the 2nd Chasm
Moore’s theory is incomplete
Geoffrey Moore’s book ‘Crossing the Chasm’ effective describes the initial stages of entrepreneurship and the challenges to move from early adopters to early majority.
But what happens, after that?
The Technology Adoption Curve actually flattens as you exit the early majority.
And moves to zero
The Technology Adoption Curve actually flattens as you exit the early majority.
This is what we call the 2nd Chasm
The Technology Adoption Curve actually flattens as you exit the early majority.
As entrepreneurs fall into the 2nd Chasm
Their choices have traditionally been:
Is there another option?
What if you could create a horizontal platform
Is there another option?
What if you could create a horizontal platform
Is there another option?
What if you could create a horizontal platform
Is there another option?
What if you could create a horizontal platform
