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Focus Scroll Welcome to Ionic Partners Building bridges across the 2nd Chasm 1ST Chasm Focus About Us Contact Blog
Scroll Moore’s theory is
incomplete Geoffrey Moore’s book ‘Crossing the
Chasm’ effectively describes the initial
stages of entrepreneurship and the
challenges to move from early adopters
to early majority. Innovators Early adopters Early majority Innovators Early
adopters Early Majority 1ST
Chasm Abous Us Focus Blog
 Contact Early majority The Technology Adoption Curve actually flattens as you exit the early majority. But what happens,
after that? Scroll About Us Focus Contact Blog
 And moves to zero Scroll A space many mature successful companies fall into This is what we call
the 2nd Chasm 2ND Chasm About Us Focus Contact Blog
Scroll Early majority Late majority Laggards Innovators Late
Majority Laggards Slide 01 Accept the decline
in business As entrepreneurs
fall into the 2nd Chasm Their choices have traditionally been:     As entrepreneurs
fall into the Focus About Us Contact Blog
Scroll Slide Pivoting until they find a new
market & customer base 02 Spend massive money As entrepreneurs
fall into the 2nd Chasm Their choices have traditionally been:     As entrepreneurs
fall into the Focus About Us Contact Blog
Scroll Slide Is there another option? What if you could create
a horizontal platform? 01 By merging together similar
2nd Chasm companies To Scale Focus About Us Contact Blog
Scroll Slide Is there another option? What if you could create
a horizontal platform? 02 Exponentially more innovation with modern, scalable products To Unleash Focus About Us Contact Blog
Scroll Slide Is there another option? What if you could create
a horizontal platform? 03 Leveraging skills from leaders with decades of experience To Build Focus About Us Contact Blog
Scroll Slide Is there another option? What if you could create
a horizontal platform? 04 Bringing together experts
from around the world To Take Global Focus About Us Contact Blog
Scroll Overview Slide Focus About Us Contact Blog
Top in t Copyright © 2022 Ionicpartners - All Rights Reserved. Are you a 2nd
Chasm Company? Contact us If so – join our platform 2ND CHASM

Welcome to Ionic Partners Building bridges across the 2nd Chasm 1ST Chasm Moore’s theory is
incomplete Geoffrey Moore’s book ‘Crossing the
Chasm’ effectively describes the initial
stages of entrepreneurship and the
challenges to move from early adopters
to early majority. Innovators Early adopters Early majority Innovators Early
adopters Early Majority 1ST
Chasm Early majority The Technology Adoption Curve actually flattens as you exit the early majority. But what happens,
after that? And moves to zero A space many mature successful companies fall into This is what we call
the 2nd Chasm 2ND Chasm Early majority Late majority Laggards Innovators Late
Majority Laggards Slide 01 Accept the decline
in business As entrepreneurs
fall into the 2nd Chasm Their choices have traditionally been:     As entrepreneurs
fall into the Slide Pivoting until they find a new
market & customer base 02 Spend massive money As entrepreneurs
fall into the 2nd Chasm Their choices have traditionally been:     As entrepreneurs
fall into the Slide Is there another option? What if you could create
a horizontal platform? 01 By merging together similar
2nd Chasm companies To Scale Slide Is there another option? What if you could create
a horizontal platform? 02 Exponentially more innovation with modern, scalable products To Unleash Slide Is there another option? What if you could create
a horizontal platform? 03 Leveraging skills from leaders with decades of experience To Build Slide Is there another option? What if you could create
a horizontal platform? 04 Bringing together experts
from around the world To Take Global Slide 500 W 5th St, Suite 1010 Austin, TX 78701 - Copyright © 2020 Ionicpartners - All Rights Reserved. Are you a 2nd
Chasm Company? Contact us If so – join our platform 2ND CHASM