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Focus Scroll Welcome to Ionic Partners Building bridges across the 2nd Chasm 1ST Chasm Focus About Us Contact Blog
Scroll Moore’s theory is
incomplete Geoffrey Moore’s book ‘Crossing the
Chasm’ effectively describes the initial
stages of entrepreneurship and the
challenges to move from early adopters
to early majority. Innovators Early adopters Early majority Innovators Early
adopters Early Majority 1ST
Chasm Abous Us Focus Blog
 Contact Early majority The Technology Adoption Curve actually flattens as you exit the early majority. But what happens,
after that? Scroll About Us Focus Contact Blog
 And moves to zero Scroll A space many mature successful companies fall into This is what we call
the 2nd Chasm 2ND Chasm About Us Focus Contact Blog
Scroll Early majority Late majority Laggards Innovators Late
Majority Laggards Slide 01 Accept the decline
in business As entrepreneurs
fall into the 2nd Chasm Their choices have traditionally been:     As entrepreneurs
fall into the Focus About Us Contact Blog
Scroll Slide Pivoting until they find a new
market & customer base 02 Spend massive money As entrepreneurs
fall into the 2nd Chasm Their choices have traditionally been:     As entrepreneurs
fall into the Focus About Us Contact Blog
Scroll Slide Is there another option? What if you could create
a horizontal platform? 01 By merging together similar
2nd Chasm companies To Scale Focus About Us Contact Blog
Scroll Slide Is there another option? What if you could create
a horizontal platform? 02 Exponentially more innovation with modern, scalable products To Unleash Focus About Us Contact Blog
Scroll Slide Is there another option? What if you could create
a horizontal platform? 03 Leveraging skills from leaders with decades of experience To Build Focus About Us Contact Blog
Scroll Slide Is there another option? What if you could create
a horizontal platform? 04 Bringing together experts
from around the world To Take Global Focus About Us Contact Blog
Scroll Overview Slide Focus About Us Contact Blog
Top in t Copyright © 2022 Ionicpartners - All Rights Reserved. Are you a 2nd
Chasm Company? Contact us If so – join our platform 2ND CHASM
Welcome to Ionic Partners

Building bridges across the 2nd Chasm

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Moore’s theory is incomplete

Geoffrey Moore’s book ‘Crossing the Chasm’ effectively describes the initial stages of entrepreneurship and the challenges to move from early adopters to early majority.

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But what happens, after that?

The Technology Adoption Curve actually flattens as you exit the early majority.

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And moves to zero

The Technology Adoption Curve actually flattens as you exit the early majority.

Card image cap
This is what we call the 2nd Chasm

The Technology Adoption Curve actually flattens as you exit the early majority.

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As entrepreneurs fall into the 2nd Chasm

Their choices have traditionally been:

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As entrepreneurs fall into the 2nd Chasm

Their choices have traditionally been:

Is there another option?
What if you could create a horizontal platform
Card image cap
Is there another option?
What if you could create a horizontal platform
Card image cap
Is there another option?
What if you could create a horizontal platform
Card image cap
Is there another option?
What if you could create a horizontal platform
Card image cap
Are you a 2nd Chasm Company

If so - join our platform

Contact Us
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Copyright © 2022 Ionic Partners - All Rights Reserved